INTERSCOPE RECORDS
Eminem Album Launch
 

Campaign Case Study

This campaign and it's rollout had quite a few elements - most of them layered in hidden messages and pharmecuetical nonsense verbiage. For a full explanation, best to watch the case study video first...

Executive Creative Director: Eric Kaufman
Writer & Director: Eric Kaufman

 

Broadcast Spot

This thirty-second piece ran on television leading up to Eminem's Saturday Night Live Performance. The voice-over, character dialogue, and legal disclaimers are all breadcrumbs designed for super-fans and the impending album launch...

Executive Creative Director: Eric Kaufman
Writer & Director: Eric Kaufman
Director of Photography: Justin Gurnari
Color: Brandon Chavez, Co. 3